Lufterfrischer zum Restaurant-Gewinnspiel: Ein praktischer Leitfaden für Lebensmittelmarken

Typischerweise, restaurant marketing is geared towards getting the customer to come into the restaurant before the food is served. Aber, the time directly after a meal is another opportunity that can make a positive brand impression.

The air freshener for a restaurant is convenient and can be used outside of the restaurant and is easy to distribute and compact. They can keep it in their cars, Kleiderschränke, offices or storage spaces. The gift can also be an acknowledgment of a common post-meal worry, such as hot pot, Barbecue, grilled food, or other aromatic dishes that restaurants serve.

Start with the Post-Meal Customer Journey

Give away should be related to an event and not given away “just for the sake of it.”

It can be offered at dine-in restaurants in the bill, loyalty reward or takeaway bag. It can be incorporated into qualifying orders for delivery-based brands, or as a beverage shop's new drink launch or collectible promotion. Catering companies can add a branded card to the gift bags for events.

Best distribution time is when customers have been made aware of the value and usefulness of the item. A short and sweet message like "Take the freshness with you" lets the gift tag not only tie into the dining experience, but it does not imply that the restaurant stinks.

Restaurants may consider using paper air fresheners as a lighter-than-conventional weight promotional item instead of the typical coupon or disposable advertising piece.

Select a Scent that Resets the Experience

When a restaurant giveaway doesn't have to smell like the food. Another strong scent can be a downer after a good meal, instead of a breath of fresh air.

Zitrusfrüchte, Grüner Tee, als, light herbs and clean botanical blends tend to convey that transition from meal to trip or daily activity is brighter. When it already is a part of the brand identity, Kaffee, vanilla or roasted tea or fruit fragrances can be appropriate.

Literal food-shaped cards may still be useful as a humorous souvenirs. While a hanging air freshener in the shape of a pizza may be a great way for a restaurant to have fun with their campaign, the fragrance should be evaluated outside of the visual idea.

Restaurant Scenario	Recommended Scent Direction	Giveaway Format	Suitable Distribution Point
Hot pot or barbecue	Zitrusfrüchte, mint or green tea	Sealed hanging card	With bill or takeaway bag
Café or bakery	Coffee, vanilla or soft citrus	Cup or pastry-inspired shape	With loyalty reward
Beverage shop	Tea, fruit or jasmine	Collectible character series	New-drink promotion
Family restaurant	Light fruity or clean botanical	Mascot-shaped card	Children’s meal or family set
Premium dining	Soft woods, tea or refined floral	Minimal card in envelope	After payment or valet return
Delivery campaign	Breit ansprechender, frischer Duft	Slim sealed insert	External order-bag pocket

In this tutorial, you will create a Collectible Design based on Menu Identity.

The best design elements tend to be drawn from the restaurant's current brand universe, such as its local culture, its architectural elements, illustration of ingredients, utensils and even the restaurant's signature dishes or mascot.

The silhouette should be easy to pack and hang and can be collectible if it is a recognizable silhouette. Do not make projections that are too thin which may bend during transport. Double-sided printing can be used to put the main illustration on the front and instructions on how to use it, campaign information or a QR code on the back.

A charming hanging air freshener collection for beverage stores shows how character forms and tea-inspired perfumes can be transformed into a gift that can be reused to prolong a menu identification.

Do not put die Product in contact with food.

A food-contact scented promotional item should never be in direct contact with any food, open beverage, napkins, cutlery or food-contact packaging.

The cards should be individually sealed and opened at the customer's discretion. In a Takeaway Order, put it in a different pocket or promotional envelope outside of the food compartment. Clearly label and store cartons out of reach of ingredients and food-prep areas.

It should be obvious from the outside packaging that this product is an air freshener and not food. Provide simple use and handling instructions as per target market.

Simple Verbreitung Rule is a distribution rule that is created.

Complex promotion policy causes delays in service and creates inconsistent customer service. Determine who will receive the gift, when it will be given and who will be given to.

It could be per qualifying order, per loyalty visit, a limited edition that features a seasonal menu, or a full set after a number of purchases. Point of sale prompts, as well as colour coded stock boxes can support the staff to pick the right design quickly.

Test in a few sites prior to chain wide rollout. Monitor packing time, product used, employee inquiries and customer feedback.

Link Giveaway to the Next Visit

This air freshener can be used as a marketing tool after the meal. Use a short offer on the outer packaging, instead of crowding the scented card with one; print a short QR code.

It can be a return visit offer from the destination, membership registration, menu story, social campaign or collection tracker. Utilize a campaign particular link as a way that the results can be separated from the general website traffic.

QR scan, coupon redemption rates, repeat visitor and set-completion rates are more insightful than card-distributed.

Align Verpackung with the Restaurant Channel

Compact packages are required for counter giveaways so that the employee can easily pick up and have ready to go. Thin takeaway inserts work well if they're clearly separated from food and a good quality dining or catering occasion could warrant the use of an envelope or small gift box.

Sealed packaging for individuals can maintain the fragrance prior to distribution and stop mixing of fragrances within storage. Custom scented card can be customized in terms of shape, the concentration of the scent, Kunstwerke, hanging accessories and packaging.

Test the full product in the actual takeaway bag, bill folder or promotional envelope and/or event gift pack before production.

Samples Genehmigt under Real Service Conditions.

Not just the design team should evaluate a finished sample—marketing, operations and store personnel must as well.

Test perfume intensity upon opening, the precision of printing, die-cut edges, hanging cord security, pouch seals, QR-code readability and carton labelling. Ensure staff is aware of and able to provide each version without effecting service.

Place samples close to the planned restaurant location, but completely isolated from it, to determine whether or not the environment food fragrances have an impact on the sample's fragrance. Design, Entwicklung von Duftstoffen, Druck, packaging and production inspection can all be arranged in a complete, custom air freshener service.

Go beyond the dining table for the Dining Experience.

A restaurant giveaway air freshener is effective because it relates to a post-dinner product that is familiar to the brand. It is valuable because of the correct perfume, unforgettable artwork, safe packaging, easy distribution and a defined next product movement.

Create the campaign to focus on the customer journey, try it in the real restaurant and see if it brings back the customer – not just the number of pieces distributed.

FAQs

Q1. Air freshener giveaways are best for which restaurants?

They can be utilized by hot pot, BBQ, Barbecue, café, beverage, delivery and themed dining establishments. The design and fragrance should be related to the particular dining occasion.

Q2. Does the freshener smell like the food in the restaurant?

Nicht unbedingt. Fresher after-dinner scents like citrus, Tee, mint and lighter botanical perfumes can be created to carry the food theme, and food inspired shapes maintain the visual association.

Q3. Can it be added to a take away order?

Ja, provided they are kept individually wrapped and kept away from food and food contact surfaces. It's best if the card has a pocket or promotional envelope on the outside.

Q4. Are coupons or QR codes able to be printed on the card by restaurants?

Ja. Make call to action short, and test code at print size. More space may be provided in the outer pouch or backing card.

Q5. What needs to be tested prior to mass production?

Test the strength of the smell, Druck, shape durability, Dichtungsintegrität, instructions, QR codes and staff handling. Test the entire package in the actual distribution process.